Google Shopping Advertising Exam Answers
You work at an agency and manage several retail accounts in Google Ads. One of your clients is new to Shopping Ads and would like to track performance by product category (ex: apparel) and gender. The client is passing the required and optional attributes for apparel in the product feed. Which recommendation would you make to their campaign structure to achieve granular reporting?
Advertisement-SpaceYou work at an agency and one of your clients wants to track performance by product category (ex: apparel) and gender. They already passed the required and optional attributes for apparel in the product feed. Which of these techniques could help them achieve granular reporting?
Advertisement-SpaceIf a person wants to opt into the Product Ratings Program, where should they go?
Advertisement-SpaceWhere would you advise someone to go in order to opt in to the Product Ratings Program?
Advertisement-SpaceHow does Google enforce policy violations?
Advertisement-SpaceGoogle enforce policy violation by disapproving the items and and account suspension.
What happens after a policy violation?
Advertisement-SpaceAfter a policy violation items are disapproved and your account is suspended by Google.
What happens if you violate Google policy?
Advertisement-SpaceIf you violate the Google policy your items are disapproved and your account is suspended.
You are working with a client who is new to Shopping ads and you noticed that the inventory data the client plans to use for their product feed isn’t accurate. If a product feed is uploaded with data quality issues, what are two issues that might arise? Choose two. Select 2 Correct Responses
Advertisement-SpaceWhich category type does irresponsible data collection fall under in the Google Ads Policy?
Advertisement-SpaceYou’re looking to buy four chairs for your new deck. A retailer advertises the price for one chair in an ad, but the image in the ad is a deck with four chairs. When users click on the ad, they land on the product page with one chair. Which Shopping ads policy is the advertiser violating?
Advertisement-SpaceYou’re looking to buy four stools for your new home bar. A retailer advertises the price for one stool in an ad, but the image in the ad is a bar with four stools. When users click on the ad, they land on the product page with one stool. Which Shopping ads policy is the advertiser violating?
Advertisement-SpaceYou’re looking to buy six chairs for your new dining room table. A retailer advertises the price for one dining chair in an ad, but the image in the ad is a dining table with six chairs. When users click on the ad, they land on the product page with one chair. Which Shopping ads policy is the advertiser violating?
Advertisement-SpaceWhich basic website requirement must everyone follow in order to advertise on Shopping ads?
Advertisement-SpaceWhich of these website features are required in order to advertise on Shopping ads?
Advertisement-SpaceYou want to launch your first Shopping campaign, but you don’t know the difference between Search and Shopping. What’s a benefit of Shopping Ads?
Advertisement-SpaceShopping ads use product attributes, which are defined in a Merchant Center data feed, to show ads on relevant searches. Where as Search ads use keywords to show relevant ads.
When should you expect to pay for a Shopping ad?
Advertisement-SpaceYou only pay when someone clicks through to your site. Shopping ads on Google can help you get big results on a smaller budget.
When do you pay for a Shopping ad?
Advertisement-SpaceYou only pay when someone clicks through to your site. Shopping ads on Google can help you get big results on a smaller budget.
What are two features of a Standard Shopping campaign? Choose two. Select 2 Correct Responses
Advertisement-SpaceThese are the two features of Standard Shopping Campaign. Standard Shopping Campaign lets you set up campaign, bidding, and product groups manually. You can optimize campaign performance and bids through automated bidding.
Which of these choices describes a free product listing?
Advertisement-SpaceFree product listings on the Shopping tab provide an opportunity to highlight products and drive customers to your website for free. Unpaid listings on the Shopping tab require rich data to offer more visually enhanced experiences for shoppers who are searching for your products.
Which definition corresponds to a free product listing?
Advertisement-SpaceFree product listings on the Shopping tab provide an opportunity to highlight products and drive customers to your website for free. Unpaid listings on the Shopping tab require rich data to offer more visually enhanced experiences for shoppers who are searching for your products.
What are free product listings?
Advertisement-SpaceFree product listings on the Shopping tab provide an opportunity to highlight products and drive customers to your website for free. Unpaid listings on the Shopping tab require rich data to offer more visually enhanced experiences for shoppers who are searching for your products.
How can Shopping ads help retailers connect with potential shoppers? Choose two. Select 2 Correct Responses
Advertisement-SpaceShopping ads let retailers showcase their brand by displaying their product name, price, and image. This gives shoppers a sense of the product before they open the ad. Shopping ads let more than one Shopping ad — or a Shopping ad and a text ad — for the same retailer appear in a given search. This increases a retailer’s presence on the search results page.
What are two ways Shopping ads can help retailers connect with potential shoppers? Choose two. Select 2 Correct Responses
Advertisement-SpaceShopping ads let retailers showcase their brand by displaying their product name, price, and image. This gives shoppers a sense of the product before they open the ad. Shopping ads let more than one Shopping ad — or a Shopping ad and a text ad — for the same retailer appear in a given search. This increases a retailer’s presence on the search results page.
Which of these ways can Shopping ads help retailers connect with potential shoppers? Choose two. Select 2 Correct Responses
Advertisement-SpaceShopping ads let retailers showcase their brand by displaying their product name, price, and image. This gives shoppers a sense of the product before they open the ad. Shopping ads let more than one Shopping ad — or a Shopping ad and a text ad — for the same retailer appear in a given search. This increases a retailer’s presence on the search results page.
What triggers a charge for a Shopping ad?
Advertisement-SpaceSomeone clicking on an ad and landing on the site triggers a charge for a shopping ads. You’re charged when someone clicks your ad. And you’re charged only when someone clicks an ad that leads to the landing page on your website or to the Google-hosted landing page for your local inventory.
Which of these formats promotes in-store products and drives traffic to brick-and-mortar locations?
Advertisement-SpaceLocal Inventory Ads promote in-store offerings while also driving traffic to your brick and mortar store.
Which ad format promotes in-store products and also drives traffic to stores? Select 1 Correct Responses
Advertisement-SpaceLocal Inventory Ads promote in-store offerings while also driving traffic to your brick and mortar store.
Which of these formats promotes in-store offerings while also driving traffic to stores?
Advertisement-SpaceLocal Inventory Ads promote in-store offerings while also driving traffic to your brick and mortar store.
Where might you see Standard Shopping ads? Choose three. Select 3 Correct Responses
Advertisement-SpaceYou might see your standard Shopping ads can appear these three places. 1. In the Google Images, 2. The Shopping tab, and 3. in the Google Search.
In which three places can Standard Shopping ads appear? Choose three. Select 3 Correct Responses
Advertisement-SpaceThese are the three places where Standard Shopping ads can appear. 1. Google Images, 2. The Shopping tab, and 3. Google Search.
Where can Standard Shopping ads appear? Choose three. Select 3 Correct Responses
Advertisement-SpaceStandard Shopping ads can appear in Google Images, The Shopping tab, and Google Search.
How can you help build a better consumer experience to drive action? Choose three. Select 3 Correct Responses
Advertisement-SpaceThis is how you can help build a better consumer experience. Offer an easy checkout process, and Let shoppers buy online and pick up in-store. Provide up-to-date information about your store’s opening and closing hours and the clear address. Let them know about your in-stock products accurately.
What are three ways that you can help build a better consumer experience to drive action? Choose three. Select 3 Correct Responses
Advertisement-SpaceThese are the three ways you can help build a better consumer experience to drive action. Provide up-to-date information about your store’s opening and closing hours and the clear address. Let them know about your in-stock products accurately. Offer an easy checkout process, and Let shoppers buy online and pick up in-store.
Which of these are ways you can help build a better consumer experience to drive action? Choose three. Select 3 Correct Responses
Advertisement-SpaceThere are many ways you can help build a better consumer experience. Provide up-to-date information about your store’s opening and closing hours and the clear address. Let them know about your in-stock products accurately. Offer an easy checkout process, and Let shoppers buy online and pick up in-store.
You’ve operated a successful online retail business for a decade without changing your product and marketing strategy. You’ve observed a recent trend, though—shoppers are buying less each time they make a purchase. Which actions should you take? Choose two. Select 2 Correct Responses
Advertisement-SpaceYou should uncover the needs to meet the requirement of these curious, and impatient consumers. Provide them the personalized experiences that meet their expectations online or in-store.
You’ve owned a successful online retail business for a decade. Though the product and marketing strategy hasn’t changed, shoppers’ behavior has changed—they tend to be buying less and less with each transaction. Which two actions should you take? Choose two. Select 2 Correct Responses
Advertisement-SpaceYou should meet the needs of these curious, demanding, and impatient consumers. Provide them the personalized experiences that meet their expectations in all the places they are.
What’s an example of an online sales goal?
Advertisement-SpaceWanting to promote your online inventory and drive consumers to purchase a product on your website is an example of an online sales goal
Which of these is an online sales goal?
Advertisement-SpacePromoting your online inventory and drive consumers to purchase a product on your website is an example of online sales goal.
What’s an example of an omnichannel goal?
Advertisement-SpaceFollowing is an example of the omnichannel goals. The digital marketing team is promoting a 25% off discount for shoppers who buy online and pick up in-store. Optimize for both online conversions (leads) and offline conversions (store visits). Grow online and offline sales using omnichannel goals.
Which of the following is something retailers shouldn’t do in a shifting retail landscape?
Advertisement-SpaceRetailers shouldn’t provide minimal information to simply things in a shifting retail landscape.
How can Shopping help you reach your goals? Choose three. Select 3 Correct Responses
Advertisement-SpaceThe shopping ads can help you reach your goals in the following ways.
Drive traffic and sales, Use data to fuel growth, and Build better consumer experiences
Which of these are ways Shopping helps you reach your goals? Choose three. Select 3 Correct Responses
Advertisement-SpaceFollowing are the three ways, Shopping helps you reach your goals. 1. Build better consumer experiences, 2. Use data to fuel growth and
3. Drive traffic and sales
What are three ways Shopping ads help you reach your goals? Choose three. Select 3 Correct Responses
Advertisement-SpaceBuild better consumer experiences, Use data to fuel growth and Drive traffic and sales are the three ways, The shopping ads help you reach your goals.
What can the Performance Planner assist you with?
Advertisement-Spacethe Performance Planner can assist you to improve return on investment so you can drive more conversions within your target CPA(cost-per-acquisition).
What is a valid recommendation that the Performance Planner can provide?
Advertisement-SpacePerformance Planner can provide the valid recommendation to set a specific target CPA (cost-per-acquisition).
Which of the following goals can you achieve for your marketing campaign by using automated bidding?
Advertisement-SpaceYou can Target specific devices exclusively and Reach the right user with the right message at the right time by using automated bidding.
Why is using the performance targets feature after utilizing the Performance Planner recommended?
Advertisement-SpaceUsing the performance targets feature after utilizing the Performance Planner is recommended. This practice allows you to monitor targets set in the Performance Planner and to receive alerts and recommendations when a campaign is not on track.
True or false? Shopping campaigns can help promote online and local inventory.
Advertisement-SpaceTrue, Shopping campaigns can help promote online and local inventory.
True or false? Shopping ads use product data to determine how and where to show ads.
Advertisement-SpaceTrue, Shopping ads use product data to determine how and where to show ads.
Smart Shopping campaigns simplify campaign management by automating which of the following? Select All Correct Responses
Advertisement-SpaceSmart Shopping campaigns simplify campaign management by automating ad creation, targeting, bidding, and budget allocation.
Showcase Shopping ads allow a retailer to engage people early in the purchase journey, when they’re discovering what to buy and where to buy it. Where do Showcase Shopping ads generally appear?
Advertisement-SpaceShowcase Shopping ads generally appear on Broader queries.
Which of the following is something retailers shouldn’t do in a shifting retail landscape?
Advertisement-SpaceRetailers shouldn’t Provide minimal information to simply things in a shifting retail landscape.
What can Local Catalog Ads do? Select All Correct Responses
Advertisement-SpaceLocal Catalog Ads are highly visual and easy-to-browse mobile ads that reach viewers of Display ads. They can help drive foot traffic to local stores by highlighting store-specific products, inventory, prices, and store information.
Local Inventory Ads allow retailers to promote their in-store inventory and drive shoppers to their brick-and-mortar stores.
Advertisement-SpaceYES, The primary purpose of Local Inventory Ads is to drive consumers to your brick-and-mortar stores to complete a purchase.
Jasmine is the director of marketing for a chain of clothing stores. She has been given a set budget and needs to drive as many potential customers to her website as possible. Which automated bidding strategy should she use in her campaign?
Advertisement-SpaceMaximize clicks is the automated bidding strategy that Jasmine should in her marketing for a chain of clothing stores. So that she could drive as many potential customers to her website as possible within a set budget.
Lance, the owner of a long-standing antique toy shop, hears the youngsters in his shop talk about how effective the Display ad from Toys by Tammy was. He becomes interested in accessing the Google Display Network (GDN). What’s one way Lance could use the GDN?
Advertisement-SpaceLance could use the GDN by running a campaign of Local Catalog ads.
What are two ways to grow your business by helping consumers who want to buy at a local, physical store?
Advertisement-SpaceAllow shoppers to buy online and pick up at the store and Provide opening hours, locations, and stock levels are the two ways to grow your business by helping consumers who want to buy at a local, physical store.
Which type of automated bidding strategy is target cost-per-acquisition (CPA)?
Advertisement-SpaceWhich statement is true about Local Catalog ads?
Advertisement-SpaceThe statement is true that Local Catalog ads are easy-to-browse display ads that showcase multiple products.