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Karen has opened a new business and is using Google Display Ads to build awareness of her new products. How does Google Display Ads targeting help Karen reach her marketing objective?

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Google Display Ads targeting help Karen to build awareness of her new product by getting her ad in front of the right people, in the right place, at the right time.

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Ken sees a high level of success from his Display campaigns, and wants to take performance to the next level with the help of Dynamic remarketing. How can Dynamic remarketing benefit him?

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Dynamic remarketing can benefit Ken who wants to take performance to the next level with the help of Dynamic remarketing by showing exact products to potential customers that have previously seen them on his website..

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Nathan manages a website that sells bicycles. He’s using a Google Ads Display campaign to drive purchases in that segment, and chooses In-Market audiences as his targeting option. What’s the advantage In-Market audiences gives Nathan in reaching his marketing goals?

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In-Market audiences connects Nathan with audiences most interested in what he has to offer. This is the advantage it gives Nathan in reaching his marketing goals.

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Adam has determined that “Drive action” is the appropriate marketing objective for his new Display campaign. What are two relevant options he might use to reach his goal? (Choose two.) Select All Correct Responses

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Standard remarketing and Dynamic remarketing are two relevant options Adam might use to reach his goal of “Drive action” for his new Display campaign.

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Joshua has an online store that sells skateboard equipment. He notices that potential customers are looking at specific skateboards but leaving his website without completing a purchase. Which Google Display campaign option can Joshua use to feature the same skateboards viewed to potential customers who didn’t complete a purchase?

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Joshua can use Dynamic remarketing campaign to feature the same skateboards viewed to potential customers who didn’t complete a purchase.

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Quinn recently launched a Display campaign for his women’s clothing store. Since the launch, his website traffic has increased, but sales have remained flat. Which story shows Quinn using remarketing to drive action?

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Quinn creates a list of cart abandoners that identifies users who visited his website, considered buying his clothing, but didn’t purchase. He shows them an ad with a promotional discount code. This story shows Quinn using remarketing to drive action.

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Gloria owns a surfing clothing line. She wants to increase the awareness of her brand and drive higher sales. How can Google Display Ads help Gloria achieve her business objective?

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Google Display Ads harnesses best-in-class intent signals to place her ads against the most relevant content. this is how it can help Gloria achieve her business objective.

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Frank runs a scuba-diving business that offers lessons and sells scuba-diving equipment. Frank wants to engage with users who are researching scuba-diving lessons. Which marketing objective should Frank choose when creating his Display campaign?

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Frank should choose Influence consideration objective when creating his Display campaign if he wants to engage with users who are researching scuba-diving lessons.

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Asmine is the director of marketing for a chain of clothing stores. She has been given a set budget and needs to drive as many potential customers to her website as possible. Which automated bidding strategy should she use in her campaign?

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Asmine should use Maximize clicks in her campaign to drive as many potential customers to her website as possible under given a set budget.

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Olivia manages an online store that sells musical instruments. She’ll soon host a jazz event and wants to create awareness around it, especially within the community of jazz enthusiasts. Which targeting option should Olivia choose in order to achieve her marketing goal?

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Olivia should choose Affinity audiences in order to achieve her marketing goal of creating awareness about hosting a jazz event, especially within the community of jazz enthusiasts.

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Howard’s in the process of creating a Google Display campaign and decides to use Custom Intent audiences as a targeting option. He’d like to influence customer consideration, but his niche audience isn’t covered by an In-market audience segment. Which two data inputs can Howard submit to best represent his audience? (Choose two.)

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Keywords and URLs are the two data inputs that Howard can submit to best represent his audience.

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When should you use responsive display ads?

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You should use responsive display ads When your primary goal is performance.

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Ben sells housewares through his website and app. What are two ways that Google Ads can fuel his business goals and help him achieve his objectives? (Choose two.)

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Google Ads can fuel his housewares selling business goals and help him achieve his objectives by increasing overall installs and interactions with his app and help users find and discover his products.

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Which statement is true about the value of Google Display Ads?

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The statement is true about the value of Google Display Ads that It uses best-in-class automation and bidding to reach millions of users at just the right moment.

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Amanda uses “Influence consideration” as a marketing objective for her Google Display Ads campaign. Which targeting options are a good fit for Amanda’s campaign?

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In-Market audiences, Custom Intent audiences and Similar Audiences are a good fit for Amanda’s campaign who are already using “Influence consideration” as a marketing objective for her Google Display Ads campaign.

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Paul’s interested in generating conversions with Google Display Ads, but he’s not confident in setting bids himself. He’s relying on Smart Display campaigns to help. Which two bidding strategies used in Smart Display campaigns can Paul choose from to automatically set his bids? (Choose two.)

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Target CPA (cost per acquisition) and Target ROAS (return on ad spend) are the two bidding strategies used in Smart Display campaigns can Paul choose from to automatically set Paul’s bids.

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Amy has created a new brand for her company’s goldfish training materials. She knows that other companies train goldfish and it is a popular sport, but realizes that it is a niche market. She wants to use a Google Display Ads campaign to build awareness for her new brand. Which Google Display ad targeting option can help Amy with her goal of creating awareness within her niche market?

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If Amy wants to use a Google Display Ads campaign to build awareness for her new brand she should use Custom Affinity Audience to target the niche market.

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Mandy has a large art-supply company that sells through both her brick-and-mortar store and online. She wants to increase the awareness of her brand and drive higher sales. How can Google Display Ads help Mandy achieve her business objectives?

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Google Display Ads places Mandy’s ads against the most relevant content by using best-in-class intent signals. This is how it will help Mandy achieve her business objectives.

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Catherine received a significant amount of traffic to her online pet store after launching her Display campaign. Unfortunately, many visitors to her online store didn’t make a purchase. When creating a new Display campaign, which marketing objective should Catherine choose in order to reengage with these visitors?

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If Catherine wants to reengage existing visitor on her website who make purchase then she need to set the marketing objective to “Drive Action”.

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Loretta is the advertising director for a large meal-kit company. She’s setting up a Google Display Campaign to identify and engage with large audiences in order to extend their market reach. Which statement most accurately describes the reach a Google Display Campaign can provide Loretta?

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It is the most accurately describes statement that reaching a Google Display Campaign can provide Loretta to reach over 90% of global internet users across millions of apps and websites.

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Susan doesn’t have time to create Display Ads herself. She hopes to use a Smart Display campaign to automatically generate ads. Which two building blocks must Susan supply in order for a Smart Display campaign to automate her ad creation? (Choose two.)

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Susan must supply Headlines and Images in order for a Smart Display campaign to automate her ad creation.

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Darren notices that many people viewed specific products on his website without purchasing them. He creates a Google Display Ad to drive sales of those exact products. Which option will best suit Darren’s marketing goal?

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Dynamic remarketing will best suit Darren’s marketing goal to drive sales of those exact products that many people viewed on his website without purchasing them.

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As a marketing director at a large company, Cara’s considering launching a Google Display Ads campaign, as it will let her reach global internet users across as many websites and apps as possible. What’s another benefit a Google Display Ads campaign will provide Cara?

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The another benefit a Google Display Ads campaign will provide Cara is that It makes it possible for her to engage with valuable audiences quickly and often.

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Jake’s been trying to build brand awareness for his new clothing line. Initial branding attempts were successful, but he now wants to scale things to a larger degree. Jake can reach a wide audience by using Smart Display campaigns. How many websites and apps are available for Smart Display campaigns to run across?

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3,000,000 websites and apps are available for Smart Display campaigns to run across. Jake can reach a wide audience by using Smart Display campaigns.

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Phillip wants to create a new Google Display Ad campaign and base his targeting on an existing remarketing list named Checkout Abandoners. How can the Similar Audiences targeting option help Phillip achieve his marketing goals?

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The Similar Audiences targeting option help Phillip achieve his marketing goals by finding users who are similar to those on the Checkout Abandoners list.

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What is a key benefit of Smart Display campaigns?

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A key benefit of Smart Display campaigns is that a Smart Display campaign can be created with minimal input from advertisers.

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Alan has introduced a new line of scooters on his website and is using a Google Display Ad campaign to promote them. He selects “Build awareness” as the marketing objective for his campaign. Why would Alan choose “Build awareness” as his marketing objective?

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Alan choose “Build awareness” as his marketing objective To reach a broad audience for his scooters. Because he has introduced a new line of scooters on his website and is using a Google Display Ad campaign to promote them.

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Marisol manages the online advertising campaigns for a chain of toy stores with both a physical and an online presence. Which Google Ads campaign should Marisol use to show images of her products, advertise her company’s online and local inventory of toys, and boost traffic to their website and local toy stores?

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Marisol should use Shopping Ads campaign to show images of her products, advertise her company’s online and local inventory of toys, and boost traffic to their website and local toy stores.

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How is using non-last-click attribution conversions useful for Performance Planner forecasts?

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To allocate budgets that drive incremental conversions, using non-last-click attribution conversions is useful for Performance Planner forecasts. Other than the last-click attribution are called non-last-click attributions. These can be First click, Linear, Time Decay, Position Based and Data Driven

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Ben is currently managing a campaign that has a total investment of $7,000, generates 1,400 conversions, and has a CPA (cost-per-acquisition) of $5. Ben needs to sell excess inventory. To meet this goal, he’s willing to increase his CPA and campaign investment. Which of the following plans, built in the Performance Planner, will assist Ben in achieving his marketing goal of selling excess inventory?

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To meet the goal of selling excess inventory the following Performance Planner plan will assist Ben. An investment of $9,600 to generate 1,600 conversions with a CPA of $6.

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Ingrid wants to acquire a lot of exposure for a new product line that she’s launching. She understands that she can reach a significant portion of people on the internet with the help of a Display campaign. In what way will a Display campaign achieve Ingrid’s marketing goal?

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A Display campaign achieve Ingrid’s marketing goal by serving her ads on website content related to her business or her customers’ interests, based on her targeting decisions.

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How can Google Ads help you advance your business goals? Select All Correct Responses

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Google Ads help you advance your business goals by driving online, in-app, in-person, and over-the-phone sales, building awareness of your brand and by influencing consideration of your products and services.

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Jacob’s physical toy store relies on offline metrics, such as store visits and in-store sales. He’s heard that specialized campaign types can help him meet these kinds of goals. Which campaign type can help Jacob achieve his offline business objectives?

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Local campaign type can help Jacob achieve his offline business objectives of getting offline metrics for his physical toy store , such as store visits and in-store sales.

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Trevor owns a manufacturing business that makes specialised hiking and rock climbing gear. He is a very small player in the market, but he is ready to scale up his business. Which Google Ads campaign type should Trevor use to increase his brand’s exposure and reach audiences with interests in hiking and rock climbing across the web?

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Trevor should use Display Campaign to increase his brand’s exposure and reach audiences with interests in hiking and rock climbing across the web.

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While managing a successful Google Ads campaign, why would you choose automated bidding instead of manual bidding?

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You should choose automated bidding instead of manual bidding while managing a successful Google Ads campaign. Because given the dynamic nature of Google’s auctions, the appropriate bid can often be a moving target that is challenging to reach at scale when using manual bidding.

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How can Performance Planner serve your business?

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Performance Planner can serve your business By optimizing your ad budget for maximum growth.

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Samira recently opened an online potted plant shop and needs to promote it. She has chosen Google Ads because it offers advertisers different campaign types that determine where ads will appear and in what format they will display when viewed. What Google campaign type will help her reach her most valuable audiences?

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Samira recently opened an online potted plant store and needs to promote it. She chose Google Ads because it offers advertisers different campaign types that determine where ads will appear and the format in which they’ll be displayed when viewed. What Google campaign type will help her reach her most valuable audience?

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Molly wants to clear her remaining stock in preparation for ordering a new line of products to sell. As a result, she’s willing to increase her CPA (cost-per-acquisition) and investment, as long as it means generating more sales. Her current campaign has a total investment of $25,500, generates 1,500 conversions, and has a CPA of $17. Which plan, built in the Performance Planner, will help Molly with her marketing goal to generate more sales?

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Plan of investing $40,000 to generate 2,000 conversions and a CPA of $20 will help Molly with her marketing goal to increase her CPA (cost-per-acquisition) and investment, as long as it means generating more sales.

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Rashid wants to raise awareness of his brand and build campaigns focused on branded terms. He doesn’t have much time to devote to daily bid management, so he decides to use automated bidding to lighten his workload. What automated bidding strategy should Rashid consider using?

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Rashid wants start a campaign to raise awareness of his brand without devoting time in management of that campaign. He should then consider Target Impression Share. This automated bidding strategy will help him save much time.

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Google Ads was designed to deliver three things to every advertiser: relevance, control, and results. It provides relevance by connecting advertisers with the right people at the right time. It provides results by charging only when you get a click. How does Google Ads provide control?

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Google Ads provide control by By giving advertisers control over the maximum they spend per month.

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How does automating your bid contribute to a successful Google Ads campaign?

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Automating your bid contribute to a successful Google Ads campaign by using machine learning to algorithmically help you set the appropriate bid for each and every auction.

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What does Performance Planner automatically do?

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Performance Planner automatically does Forecasting about your current campaigns that how it will perform in the future.

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Three core principles, focused on helping businesses reach their online potential, are the foundation for Google Ads. The first of these is relevance. Google Ads connects businesses with the right people at the right time. Upon which other principles was Google Ads built?

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To help you grow your business, Google Ads is built around three principles: relevance, control, and results.

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Your company provides home-maintenance services, and you want to reach more potential customers. You have a limited budget to work with. Why is Google Ads right for you?

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Your company provides home-maintenance services, and you want to reach more potential customers. Google Ads is right solution for you because You can set your own budget and can change it at any time.

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Priya only has $500 a month to spend on her campaign, but she needs to drive as many potential customers as possible to her website. What type of automated bidding strategy would be best for Priya’s campaign?

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Maximize clicks bidding strategy would be best for Priya’s campaign because she needs to drive as many potential customers as possible to her website with a limited budget option.

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You can leverage Google Ads’ automated bidding strategy to help get the most from your advertising budget. What are two benefits of using automated bidding? (Choose two.) Select All Correct Responses

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Auction-time bidding and Machine learning are the two benefits of using automated bidding. You can leverage Google Ads’ automated bidding strategy to help get the most from your advertising budget.

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What can the Performance Planner recommend?

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The Performance Planner can recommend Campaign-level Target CPA (cost-per-acquisition).

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A company creates niche sporting equipment for active female senior citizens. The company expects potential customers to be above 65 years old, either with or without a shown interest in sports. The company’s marketing team is looking to build awareness about their company’s innovative products. Which option can best help them reach their specific audience?

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What’s an advantage of using Responsive Display Ads?

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Responsive Display Ads will automatically create ads from your images, videos, headlines, logos, and descriptions. It’s an advantage of using Responsive Display Ads.

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