You’re working on the bidding strategy for a Search Network campaign. If the cost-per-conversion for mobile is lower than for desktop, how might you optimize the bidding strategy to increase... Read more

Daley is managing multiple Adwords accounts for a grocery store chain and using conversion tracking. What might make her daily Adwords tasks simpler? Using 1 conversion code snippet with cro... Read more

An advertiser enables target cost-per-acquisition (CPA) bidding and notices that conversions decrease. What might cause this? The target CPA bid was higher than the recommended amount The ta... Read more

You’re the account manager for a client who wants to increase reservations at her boutique hotel. You’ve been manually managing the bids for her campaigns, and you’re looking for ways to sav... Read more

A new coffeehouse downtown would like to run an “afternoon espresso” promotion to increase sales during the afternoon hours on weekdays. Which AdWords feature is most effective for preventin... Read more

You have an online electronics business and you’ve set up an ad group for digital cameras. What keywords could make this ad group as effective as possible? Brand names of your top competitor... Read more

Which is a best practice for optimizing a landing page for AdWords? Several links to related websites Easy-to-navigate content The same programming language across the whole site Prominent h... Read more

Jose has a limited AdWords budget, and his ads aren’t showing as often as he wants. How might he improve results without spending more money on the campaigns limited by budget? Replace his 3... Read more

AdWords Editor lets users do all of these things except: simultaneously make edits to multiple accounts online keep working while offline view statistics for all campaigns export and import... Read more

An advertiser wants to improve the position of ads on Google but isn’t willing to raise bids. What else could increase Ad Rank? Lower bids on keywords with a low clickthrough rate (CTR) Chan... Read more