Google Adwords Search Advertising Exam Questions and Answers with Explanations and Referral URLs. Last updated on 2 November 2016.
What information does a target cost-per-acquisition (CPA) bid strategy need in order to find the optimal cost-per-click (CPC) bid for an ad each time it’s eligible to appear? A) Manual bid c... Read more
An advertiser gets more conversions from ads that appear to people in Paris. What should this advertiser do to try and increase the number of conversions? A) Change the zip code in the AdWor... Read more
Local Google+ pages created on Google My Business can be: A) physical locations or mobile applications. B) entered into their own ad auction. C) location extensions in AdWords. D) conversion... Read more
Roxanne’s online estate-jewelry sales are lagging despite running a great text ad. What else might she do to drive sales? Increase the number of keywords in each ad group Increase her maximu... Read more
Which report and metric should you analyze to see how often your client’s ads are showing above search results in comparison with other advertisers? Top of page rate metric from the Auction... Read more
You’re working on the bidding strategy for a Search Network campaign. If the cost-per-conversion for mobile is lower than for desktop, how might you optimize the bidding strategy to increase... Read more