Google Adwords Search Advertising Exam Questions and Answers with Explanations and Referral URLs. Last updated on 2 November 2016.
According to Google data, after seeing an ad on their smartphone, more than half of people: do a mobile search go to a store and buy the product go to the company’s website and buy the produ... Read more
Which AdWords feature would be most effective for preventing their search ads from appearing at night and on weekends? A) Managed placements B) Automatic bidding C) Custom ad scheduling D) K... Read more
How would you explain the importance of ad impressions to a client who’s concerned that her Search Network campaign is generating impressions but no clicks? They can help her calculate how o... Read more
Someone searches on “laptop computers” and clicks an ad. Which landing page would be most relevant? A computer store homepage A page showing a tablet A page showing laptops A page showing bo... Read more
True or false: Shopping Ads use Merchant Center product data to decide how and where to show. True False The correct answer is: True Explanation: Shopping ads use your existing Merchant Cent... Read more
The format of a Shopping Ad is different from that of a standard text ad in that it includes: a product image, background color, and price a product image, title, and price a product image,... Read more
You can use target cost-per-acquisition (CPA) bidding to help: A) get as many conversions as possible within your budget B) get as many conversions as possible within a flexible budget range... Read more