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You’re working on a non-guaranteed deal in Display & Video 360, and your colleague recommends bidding 20% higher than the floor price. In what situation would you consider doing this?

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When working on a non-guaranteed deal in Display & Video 360, you would consider bidding 20% higher than the floor price if you are paying in different currencies for a global ad campaign.

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A resort wants to pay a premium to advertise on the homepage of multiple online travel agencies, but they also want the flexibility of backing out of the deal if weather conditions aren’t optimal near launch day. What Display & Video 360 deal types will meet their requirements?

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For a resort looking to advertise on the homepage of multiple online travel agencies with the option to back out if weather conditions aren’t favorable near the launch day, the suitable Display & Video 360 deal types would be either a Preferred deal or a Private Auction deal.

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You’re launching a campaign for a national bakery chain that’s opening next weekend. They’re willing to pay extra to advertise on the homepage of various local news stations, but they want the flexibility to back out if it rains on opening day. What Display & Video 360 deal type should they enter into with the publisher?

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For a national bakery chain launching a campaign with the specific condition of potentially backing out if it rains on their opening day, they should consider entering into either a Preferred deal or a Private Auction deal with the publishers in Display & Video 360.

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A national car dealer is willing to pay extra to advertise their end-of-year sale on some national radio stations’ homepages. They also want the option to stop the deal at their discretion. What type of Display & Video 360 deal should they have?

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For a national car dealer looking to advertise their end-of-year sale on national radio stations’ homepages with the flexibility to stop the deal at their discretion, they should consider a Preferred deal or a Private Auction deal in Display & Video 360.

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Your client wants to focus on a specific media outlet to promote their new line of smart refrigerators. They also want to achieve a fixed number of impressions within the kitchen appliances section of the publisher’s site. What Display & Video 360 deal type fits their requirement?

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For your client’s objective to focus on a specific media outlet and secure a fixed number of impressions within the kitchen appliances section of the publisher’s site, the Programmatic Guaranteed deal type in Display & Video 360 is the most suitable option.

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Your company is launching a new meditation app. They want to work directly with a specific media outlet and get a fixed number of impressions within the wellness section of the publisher’s site. Within Display & Video 360, what deal type should you use?

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For your company’s launch of a new meditation app, aiming to secure a fixed number of impressions within the wellness section of a publisher’s site in Display & Video 360, you should use a Programmatic Guaranteed deal.

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Your client is a leading outdoor gear retailer. For their new Display & Video 360 campaign, they want to work directly with a specific media outlet to make sure they achieve a fixed number of impressions within the outdoor adventures section of the publisher’s site. What deal type should they use?

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For a leading outdoor gear retailer looking to secure a fixed number of impressions within the outdoor adventures section of a publisher’s site in their new Display & Video 360 campaign, they should use a Programmatic Guaranteed deal.

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Your video game customer is running a YouTube connected TV (CTV) campaign and wants to know what audience types to use in Display & Video 360 to reach specific audiences. What should you tell them?

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For your video game customer running a YouTube connected TV (CTV) campaign in Display & Video 360 and looking to reach specific audiences, you should advise them to use Programmatic Guaranteed deals.

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A national bridal chain created a specific audience within Display & Video 360. It’ll be used in a campaign customized for wedding planners, and they don’t want their audience seeing the ad more than twice a month. Where would you tell them to set up frequency management?

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For a national bridal chain targeting wedding planners with a specific audience created within Display & Video 360, frequency management should be set up in the specific audience settings.

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A flower shop is running a campaign geared toward party planners, a specific audience they created within Display & Video 360. They don’t want this audience seeing the ad more than twice a month. Where should they set up frequency management?

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For a flower shop running a campaign targeting party planners within Display & Video 360, frequency management should be set up within their specific audience settings.

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In Display & Video 360, a national gift shop chain created a specific audience for their campaign, which is geared toward holiday shoppers. They don’t want their audience seeing the ad more than twice a month. How should you set up frequency management?

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In Display & Video 360, for a national gift shop chain targeting holiday shoppers and wanting to limit ad exposure to no more than twice a month, frequency management should be set up in their specific audience settings.

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You work for an athletic shoe company that funds sporting events in four different countries. Your company wants to deliver country-specific ads that are viewed in the correct location. What Display & Video 360 ad format would make sure your ad creative for each country is viewed correctly?

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For an athletic shoe company looking to deliver country-specific ads for sporting events in four different countries, ensuring each ad creative is viewed in the correct location, the best Display & Video 360 ad format to use would be data-driven ads.

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A car manufacturer that sponsors auto shows in five different cities wants to use city-specific ads. You need to select an ad format that will make sure your ad creative for each location is viewed in the correct city. What Display & Video 360 ad format could you use?

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For a car manufacturer that wants to display city-specific ads for auto shows in five different cities, the appropriate Display & Video 360 ad format to use would be data-driven ads.

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You work for a sports apparel company that sponsors marathons in three different cities and wants to deliver city-specific ads. You need to make sure your ad creative for each city is viewed in the correct location. What Display & Video 360 ad format should you use?

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For a sports apparel company looking to deliver city-specific ads for marathons in three different cities and ensure the ad creative for each city is viewed in the correct location, you should use data-driven ads in Display & Video 360.

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In preparing for the launch of a new jewelry line, you need to find a relevant publisher with space on their website for your ad. Where in Display & Video 360 can you discover what you need?

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For the launch of a new jewelry line, to find a relevant publisher with available ad space on their website, you should look into the Inventory module in Display & Video 360.

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You work with a clothing brand that’s launching a new parka collection. You want to see which winter sports publishers have space on their websites that’s available for purchase. What Display & Video 360 module should you use to find that information?

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To find winter sports publishers with available space on their websites for your clothing brand’s new parka collection launch, you should use the Inventory module in Display & Video 360.

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You’re working in Display & Video 360 in preparation for a product launch. You want to discover publishers in the right type of business with space available for purchase on their websites. Where can you find these publishers?

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To discover publishers in the desired business sector with available advertising space for your product launch in Display & Video 360, you can find these publishers in the inventory module.

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You work for a clothing retailer and want to optimize their Display & Video 360 campaign for customers who spend the most money and have the top transaction return on ad spend. What bidding strategy should you use?

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To optimize a Display & Video 360 campaign for a clothing retailer targeting customers who spend the most and achieve the highest transaction return on ad spend, you should use custom bidding.

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A department store wants to enhance their Display & Video 360 campaign for shoppers who spend the most money and have the top transaction return on ad spend. What bidding strategy should they use?

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A department store aiming to boost their Display & Video 360 campaign for high-spending shoppers and maximize transaction return on ad spend should employ custom bidding.

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You’re working on a Display & Video 360 bidding strategy for a health food store that wants to improve their campaign for shoppers who spend the most money and have the top transaction return on ad spend. What strategy should you use?

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For a health food store looking to enhance their campaign targeting shoppers who spend the most and achieve the top transaction return on ad spend, you should utilize custom bidding in Display & Video 360.

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A client is launching a new line of snowboards. They want to advertise them using Google Audiences, but they don’t want the targeting to restrict performance. Within Display & Video 360, what should your client use to reach the right audience?

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For a client launching a new line of snowboards who wants to use Google Audiences without restricting campaign performance, they should use optimized targeting within Display & Video 360 to reach the right audience.

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A marketer wants to advertise a new spa package via Google Audiences, and they don’t want the targeting to restrict their performance. What should they implement in Display & Video 360 to reach the correct audience?

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A marketer looking to advertise a new spa package via Google Audiences without having their targeting restrict performance should implement optimized targeting in Display & Video 360 to reach the correct audience.

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You work for a sports apparel company that’s launching a new sneaker collection. You want to advertise it to users leveraging Google Audiences but don’t want your targeting to restrict your performance. What should you implement within Display & Video 360 to make sure you reach the correct audience?

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To advertise your sports apparel company’s new sneaker collection without restricting performance, you should implement optimized targeting within Display & Video 360 to reach the correct audience.

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Your customer wants to use optimized targeting during their specialty tea launch campaign next quarter. What option describes what optimized targeting does?

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If your customer is planning to use optimized targeting for their specialty tea launch campaign next quarter, you can describe it as an audience expansion solution that utilizes Google AI to go beyond manually selected audiences.

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Your client, a gourmet pet-food distributor, is interested in setting up optimized targeting for their launch campaign next month, but first they want to know what optimized targeting does. How would you define it for them?

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You can explain to your gourmet pet-food distributor client that optimized targeting is an audience expansion solution utilizing Google AI to go beyond manually selected audiences to enhance their launch campaign.

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If your coworker asks what optimized targeting does, how could you explain it?

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If your coworker asks about optimized targeting, you could explain that it is an audience expansion solution that uses Google AI to extend reach beyond manually selected audiences.

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Your colleague wants to check the Brand Lift Study (BLS) on his client’s new audio ad Programmatic Guaranteed deal. When he runs a BLS in Display & Video 360, he doesn’t find any significant results for the deal. What could be the reason?

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The reason your colleague isn’t finding any significant results from the Brand Lift Study (BLS) for his client’s new audio ad Programmatic Guaranteed deal in Display & Video 360 is that Brand Lift can’t be measured for Programmatic Guaranteed deals.

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Your client developed new audio ads for their department store, and you recently launched a Programmatic Guaranteed deal to support those ads. After the campaign, your client reviewed their Brand Lift Study in Display & Video 360 and didn’t see any significant results. Why could that be?

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If your client developed new audio ads for their department store and launched a Programmatic Guaranteed deal to support them, but didn’t see any significant results in their Brand Lift Study in Display & Video 360, it is because Programmatic Guaranteed deals cannot measure Brand Lift.

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You want to check your client’s Brand Lift Study (BLS) in Display & Video 360 after recently launching a Programmatic Guaranteed deal for their new audio ads. You review the report and learn that the deal didn’t receive any significant results. What could be causing this issue?

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If you’re checking your client’s Brand Lift Study (BLS) in Display & Video 360 for a recently launched Programmatic Guaranteed deal and find no significant results, it’s because Brand Lift cannot be measured for Programmatic Guaranteed deals.

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The campaign for your Programmatic Guaranteed deal with a major clothing line was scheduled to go live today, but you notice that no impressions were run and no spend was reported in Display & Video 360. What first step do you take in the Deal Troubleshooter to figure out the issue?

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If a Programmatic Guaranteed deal with a major clothing line was scheduled to go live today but no impressions or spend were recorded in Display & Video 360, the first step to take in the Deal Troubleshooter is to ensure that incoming bid requests are checked.

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You just launched a Programmatic Guaranteed deal with a top sports brand. The campaign was supposed to go live today, but in Display & Video 360, you realize that no impressions ran and no spend was reported. What’s the first thing you should do within the Deal Troubleshooter?

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If a Programmatic Guaranteed deal with a top sports brand was supposed to go live today but no impressions or spend are showing in Display & Video 360, the first thing you should do within the Deal Troubleshooter is check for incoming bid requests.

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Your outerwear company recently launched a Programmatic Guaranteed deal. The campaign was set to go live this morning, but when monitoring Display & Video 360, you observe that no impressions ran and no spend was recorded. You decide to use the Deal Troubleshooter to figure out the problem. What’s the first step you should take?

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If your outerwear company’s Programmatic Guaranteed deal didn’t run any impressions or record any spend upon launch, the first step after deciding to use the Deal Troubleshooter should be to check for incoming bid requests.

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You’re reviewing impressions for a Programmatic Guaranteed deal in Display & Video 360 that you launched last week, and you notice that it under-delivered. What should you do first to determine why that happened?

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If you notice that a Programmatic Guaranteed deal in Display & Video 360 under-delivered last week, the first thing you should do is use the Deal Troubleshooter to determine why this happened.

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Last week, your company launched a Programmatic Guaranteed deal in Display & Video 360 for a specialty foods business. You notice while reviewing impressions that the deal under-delivered. What’s the first step to figuring out what happened?

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To figure out why the Programmatic Guaranteed deal for a specialty foods business under-delivered in Display & Video 360 last week, the first step is to use the Deal Troubleshooter.

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You’re reviewing impressions for a Programmatic Guaranteed deal in Display & Video 360 that you launched last week and notice that it under-delivered. What should you do first to learn why that happened?

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If you notice that a Programmatic Guaranteed deal in Display & Video 360 under-delivered last week, the first step you should take is to use the Deal Troubleshooter.

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What would you use the Intelligence Panel for in Display & Video 360?

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In Display & Video 360, you would use the Intelligence Panel if you’re running a campaign and want to see which insertion order is under-pacing.

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A furniture manufacturer is launching a new summer campaign for their latest outdoor furniture collection. They want to increase their sales by creating an immersive 3D format that uses their existing 3D furniture models. What ad format should be used?

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For a furniture manufacturer launching a new summer campaign for their latest outdoor furniture collection and looking to increase sales with an immersive 3D format using existing 3D furniture models, the Swirl ad format should be used.

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An athletic shoe company is preparing to launch a new campaign for the holidays featuring existing products and their newly designed running shoe. They’d like to create an immersive 3D format that uses existing 3D shoe models to better engage the consumer. What Display & Video 360 ad format should they use?

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For an athletic shoe company launching a holiday campaign featuring both existing products and a newly designed running shoe with an immersive 3D format, the Swirl ad format in Display & Video 360 is the recommended choice.

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Your company is launching a campaign for a new car model. They want to create an immersive 3D format that uses their existing 3D car models. What Display & Video 360 ad format should you use?

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For launching a campaign for a new car model with an immersive 3D format utilizing existing 3D car models, you should use the Swirl ad format in Display & Video 360.

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At what levels can pacing be set?

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