Google Adwords Fundamental Exam Questions and Answers with Explanations and Referral URLs. Last updated on 2 November 2016.
What’s the easiest way to evaluate if one version of your landing page performs better than another for the same ad? Replace the existing landing page with the new one and compare this... Read more
You can win a higher ad position in the auction with a lower cost-per-click (CPC) bid by: creating ads that include terms or phrases people are searching for creating relevant ads and keywor... Read more
When someone clicks your ad, the actual amount you’re charged will be: The minimum needed to hold your ad position or 50% of your maximum cost-per-click (max. CPC) bid, whichever is gr... Read more
On the Google Display Network, your ad is eligible to show on a webpage if your: keywords match that webpage’s content ad text matches that webpage’s content landing page matches... Read more
Your client’s campaign is getting a lot of clicks, but the conversion rate is low. Which approach could help improve your client’s conversion rate? Make sure the landing page is... Read more
Research for a client who owns used car dealerships show that people who visit his website also visit certain popular car blogs. Which targeting method would you use to reach these people? R... Read more
Keyword Planner can help you build a new Search Network campaign by:68 organizing potential placements into ad groups suggesting landing pages for your ads multiplying keyword lists together... Read more