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What report shows how long it takes for a customer to convert after interacting with an ad?

Advertisement-Space
  • First Interaction
  • Path Length
  • Path to Conversion
  • Time Lag

The correct answer is: Time Lag

Explanation: Time-Lag reports show how much time (in days) elapsed between a user’s first exposure (click or impression) and their subsequent conversion. You can use Time Lag reports seeing how quickly and effectively your ads are driving conversions or revenue.

Read more here: https://support.google.com/campaignmanager/answer/2823712

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