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What object in Campaign Manager is equivalent to a creative in Display & Video 360?

Advertisement-Space
  • Ad
  • Campaign
  • Creative
  • Placement

The correct answer is: Placement

Explanation: If you use Display & Video 360 with Campaign Manager, Display & Video 360 creatives will be served by Campaign Manager as part of the placement.

In Campaign Manager, a placement may contain multiple ads, and each ad in the placement may be associated with multiple creatives (all hosted in Campaign Manager). Thus, it’s common for a placement to be associated with multiple creatives.

Read more here: https://support.google.com/displayvideo/answer/3217641

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