Nitin Batra
You’re walking a new client through the basics of Google Search ads. Which one of the following groupings would you highlight to them as the three basic components of a Google Search ad?
Advertisement-SpaceTo explain the basics of Google Search ads to a new client, you would highlight three fundamental components: targeting, ad formats, and bid strategies.
Your client wants to use a Floodlight tag in Display & Video 360 to report the number of people who visit their site after clicking on one of their ads. What tag should be used?
Advertisement-SpaceFor reporting the number of site visits following ad clicks in Display & Video 360, the counter tag is the appropriate Floodlight tag to use.
You need to report on the number of times users visit your site after seeing or engaging with one of your ads. Within Display & Video 360, what Floodlight tag should you use?
Advertisement-SpaceTo report on the frequency of site visits following user interaction with your ads in Display & Video 360, a counter tag is the recommended Floodlight tag to utilize.
Your client is a sports retailer who’s launching a new basketball sneaker. They want to track how many people visit their site after seeing the sneaker ad. Which Floodlight tag would provide this information?
Advertisement-SpaceFor a sports retailer launching a new basketball sneaker and aiming to track site visits after viewing the sneaker ad, a Floodlight counter tag is the ideal tool to provide this information.
You’re working on a Display & Video 360 campaign and want to change the end date for multiple line items. You decide to make bulk edits using structured data files (SDFs). What should be your first step?
Advertisement-SpaceIf you’re aiming to change the end date for multiple line items in a Display & Video 360 campaign through bulk edits using structured data files (SDFs), the initial step you should take is to download an SDF from Display & Video 360.
What first step should you take to change the end date for multiple line items while using structured data files (SDFs) to make bulk edits in Display & Video 360?
Advertisement-SpaceTo initiate the process of changing the end date for multiple line items using structured data files (SDFs) for bulk edits in Display & Video 360, your first step should be to download a structured data file from Display & Video 360.
You want to change the end date for multiple line items within your Display & Video 360 campaign and plan to use structured data files (SDFs) for bulk editing. What’s the first step you should take?
Advertisement-SpaceTo modify the end date for multiple line items in a Display & Video 360 campaign through bulk editing with structured data files (SDFs), the initial step is to download a structured data file from Display & Video 360.
You’re working for a pet supply business, and you need to measure how many clients who first saw your ad on a tablet ended up purchasing pet supplies from their laptop computers. What measurement type could you use?
Advertisement-SpaceFor a pet supply business looking to track customers who initially saw an ad on a tablet and then made purchases from their laptop computers, cross-environment conversions is the appropriate measurement type to use.
You’re working for a car manufacturer and want to see how many users who first saw your ad on mobile devices ended up purchasing cars from their desktop computers. What type of Display & Video 360 measurement should you review?
Advertisement-SpaceFor a car manufacturer interested in tracking users who initially saw their ad on mobile devices and later purchased cars from desktop computers, cross-environment conversions is the Display & Video 360 measurement that should be reviewed.
A clothing company wants to know how many shoppers who first saw their ad on a mobile app ended up purchasing clothing by using their personal tablet. What type of Display & Video 360 measurement should you use to access that information?
Advertisement-SpaceFor a clothing company interested in tracking shoppers who first saw their ad on a mobile app and then made a purchase using their personal tablet, the appropriate Display & Video 360 measurement to use is cross-environment conversions.
Several native video ads will be used to advertise a new summer fragrance. What line item type in Display & Video 360 should be created for this campaign?
Advertisement-SpaceFor a campaign advertising a new summer fragrance with several native video ads, a Display line item should be created in Display & Video 360.
Your client created several native video ads to promote their new musical. Which Display & Video 360 line item type should you use for this campaign?
Advertisement-SpaceFor a campaign promoting a new musical with several native video ads, the correct Display & Video 360 line item type to use is a Display line item.
To promote an upcoming product launch, a marketer creates multiple native video ads. What Display & Video 360 line item should be used?
Advertisement-SpaceTo effectively promote an upcoming product launch with multiple native video ads, the appropriate line item type to utilize in Display & Video 360 is a Display line item.
While working with your client, a pet food retailer, you learn they just launched a new brand of dog food and have an accompanying ad for a specific organic formula. To make sure the ad is shown only to customers who wish to purchase that type of organic dog food, what type of Display & Video 360 audience should you use?
Advertisement-SpaceTo ensure the ad for the new brand of organic dog food is shown only to customers interested in purchasing that type of product, “You should use custom intent audience” in Display & Video 360.
Your client recently launched a new line of bicycles and created a specific ad for the step-through model. What type of audiences should you use to make sure the ad is shown to people looking to purchase this type of bike?
Advertisement-SpaceTo ensure the ad for the new line of step-through model bicycles is shown to interested buyers, “Custom intent audiences” should be utilized.
Your client wants to promote a new line of high-end watches with interchangeable faux-leather straps. They want their ad to target customers who are interested in that specific style. In Display & Video 360, what type of audience should you use to achieve this goal?
Advertisement-SpaceTo target customers interested in a new line of high-end watches with interchangeable faux-leather straps, “Use custom intent audience” is the strategy you should employ in Display & Video 360.
You’re working on a new Display & Video 360 campaign and want to optimize your plan based on a single conversion type. What strategy should you use?
Advertisement-SpaceTo optimize a Display & Video 360 campaign based on a single conversion type, you should use the “Maximize conversions” strategy.
While working on a new Display & Video 360 campaign, you decide to optimize bids based on a single conversion type. What bidding strategy do you use?
Advertisement-SpaceFor optimizing bids in a Display & Video 360 campaign based on a single conversion type, the “Use Maximize conversions” bidding strategy is the appropriate choice.
To optimize your Display & Video 360 campaign’s bids based on a single conversion type, what bidding strategy should you select?
Advertisement-SpaceTo optimize a Display & Video 360 campaign’s bids focusing on a single conversion type, the “Maximize conversions” bidding strategy should be selected.
In which Display & Video 360 scenario should a marketer use inventory packages?
Advertisement-SpaceIn Display & Video 360, a marketer should use inventory packages when a client in the wellness industry wants to execute non-guaranteed inventory with many health publishers.
In what Display & Video 360 scenario does it make sense to use inventory packages?
Advertisement-SpaceUsing inventory packages in Display & Video 360 is sensible for a scenario where a shoe company is launching a new basketball shoe and wants to execute non-guaranteed ad opportunities with a mix of sports publishers.
Within Display & Video 360, what’s a good use case for inventory packages?
Advertisement-SpaceA good use case for inventory packages within Display & Video 360 is when a cosmetics brand is launching a new line of bronzers for summer and wants to execute non-guaranteed inventory with multiple beauty publishers.
Your client has a documentary film coming out next month. They have three separate 30-second promo videos and want to identify which ad viewers watch to the end most often. To prioritize showing that ad, what type of video creative optimization would you use in Display & Video 360?
Advertisement-SpaceFor identifying which 30-second promo video for your client’s documentary film is watched to the end most often, you should use the “Optimize for completions” video creative optimization in Display & Video 360.
Your company is opening a new restaurant next month and creating several 30-second videos to promote the grand opening. They want to determine which of the ads viewers watched to the end most often so they can prioritize showing that ad. Within Display & Video 360, what video creative optimization type should you use to achieve that goal?
Advertisement-SpaceFor determining which 30-second video promoting your company’s new restaurant opening is watched to the end most often, you should utilize the “Optimize for completions” video creative optimization in Display & Video 360.
A book publisher is releasing the newest novel from a well-known author and creating four unique 30-second videos to promote the book. They tasked you to identify which ad viewers watch to the end most often. To prioritize showing that ad, what type of video creative optimization would you use in Display & Video 360?
Advertisement-SpaceTo identify and prioritize the ad that viewers watch to the end most often for promoting a new novel with four unique 30-second videos, you would use the “Optimize for completions” type of video creative optimization in Display & Video 360.
For a connected TV (CTV) campaign within Display & Video 360, what report shows the total number of engaged users?
Advertisement-SpaceTo identify the total number of engaged users for a connected TV (CTV) campaign within Display & Video 360, you should consult the Reach Overlap report.
During an analysis of your connected TV (CTV) campaign in Display & Video 360, you want to learn the total number of engaged users. What report do you use?
Advertisement-SpaceTo learn the total number of engaged users during the analysis of your connected TV (CTV) campaign in Display & Video 360, you should use the Reach Overlap report.
While analyzing your connected TV (CTV) campaign within Display & Video 360, you want to find the total number of engaged users. What report should you use?
Advertisement-SpaceTo find the total number of engaged users in a connected TV (CTV) campaign within Display & Video 360, you should use the Reach Overlap report.
You work for a music production company and are creating a new audio ad campaign for an album release. You’re having an issue with the campaign and need to identify the cause. Within Display & Video 360, what could the potential issue be?
Advertisement-SpaceA potential issue with the campaign could be that one of the source files is in WAV format.
Your colleague is having an issue with an audio ad campaign and asks you to help troubleshoot it. Within Display & Video 360, which of the following could cause this issue?
Advertisement-SpaceThe difference between Display & Video 360 blocklists and sensitive categories is that blocklists can be modified by the advertiser, while sensitive categories cannot be altered.
The marketing team at your company is having issues with an audio campaign they recently created for a new product launch. They asked you to help figure out what could be causing the problem. Within Display & Video 360, what could be the issue?
Advertisement-SpaceThe difference between Display & Video 360 blocklists and sensitive categories is that blocklists can be edited and customized, whereas sensitive categories are pre-set by the system and cannot be modified.
What statement correctly describes the difference between Display & Video 360 blocklists and sensitive categories?
Advertisement-SpaceThe difference between Display & Video 360 blocklists and sensitive categories lies in their customizability; blocklists can be tailored by advertisers, whereas sensitive categories are fixed and cannot be altered.
A benefit of machine learning is that it algorithmically helps set the appropriate bid for each and every auction.
Advertisement-SpaceA benefit of machine learning is that it algorithmically helps set the appropriate bid for each and every auction.
To link a Google Analytics property to BIgQuery, you’ll see two options for selecting how frequently that data should be exported. What are those two options?
Advertisement-SpaceThe two options for selecting how frequently data should be exported from a Google Analytics property to BigQuery are Daily and Streaming.
Within Display & Video 360, what distinguishes blocklists from sensitive categories?
Advertisement-SpaceIn Display & Video 360, blocklists are modifiable, while sensitive categories are not.
What statement describes the difference between blocklists and sensitive categories in Display & Video 360?
Advertisement-SpaceIn Display & Video 360, the difference between blocklists and sensitive categories is that blocklists are modifiable by advertisers, whereas sensitive categories cannot be modified.
Who should begin the deal negotiation for exchanges integrated with deal sync in Display & Video 360?
Advertisement-SpaceIn Display & Video 360, deal negotiation for exchanges integrated with deal sync should be initiated by advertisers.
Your marketing client wants to know who’s responsible for launching Display & Video 360 deal negotiations for exchanges that are integrated with deal sync. What do you tell him about it?
Advertisement-SpaceFor launching Display & Video 360 deal negotiations for exchanges integrated with deal sync, the responsibility falls on the advertisers.
Your customer, a global over-the-counter body-care brand, wants to launch Display & Video 360 deal negotiations for exchanges integrated with deal sync. How should they do that?
Advertisement-SpaceTo launch Display & Video 360 deal negotiations for exchanges integrated with deal sync, a global over-the-counter body-care brand should do it via advertisers.
You’re the highest bidder, at $10, in a second-price auction for inventory within Display & Video 360. The second-highest bidder bids $6. What will you pay for these impressions as the auction winner?
Advertisement-SpaceIn a second-price auction for inventory within Display & Video 360, if you’re the highest bidder at $10 and the second-highest bid is $6, you will pay $6.01 for these impressions.
You’re entering a second-price auction for sports inventory. You’re the highest bidder and bid $5.00. The second-highest bidder bids $4.00. As the auction winner, what will you pay for these impressions?
Advertisement-SpaceIn a second-price auction for sports inventory within Display & Video 360, if you’re the highest bidder at $5.00 and the second-highest bid is $4.00, you will pay $4.01 for these impressions.
You have the winning bid at a second-price auction for inventory in Display & Video 360, at $12. The second-highest bidder bids $8. How much will you pay for these impressions?
Advertisement-SpaceIf you win a second-price auction in Display & Video 360 with a bid of $12, and the second-highest bid is $8, you will pay $8.01 for these impressions.
You want to enter a fixed first-price auction for inventory across exchanges within Display & Video 360. You’re the highest bidder at $10. What will you pay for the impressions?
Advertisement-SpaceIf you enter a fixed first-price auction within Display & Video 360 and are the highest bidder at $10, you will pay $10.00 for the impressions.
Your colleague is the highest bidder, at $15, in a fixed first-price auction for inventory across exchanges within Display & Video 360. What will your colleague be charged for the impressions?
Advertisement-SpaceIf your colleague is the highest bidder in a fixed first-price auction within Display & Video 360, with a bid of $15 for inventory impressions, they will be charged exactly $15.00 for those impressions.
You’re bidding in a fixed first-price auction for inventory across exchanges within Display & Video 360. You have the highest bid for the impressions at $25. How much will you pay?
Advertisement-SpaceIn a fixed first-price auction within Display & Video 360, if you have the highest bid at $25 for inventory impressions, you will pay the exact amount of your bid, which is $25.00.
What happens if an advertiser’s bid isn’t the highest in a private auction?
Advertisement-SpaceIn a private auction, if an advertiser does not submit the highest bid, they will not win the impressions; these are awarded to the advertiser with the highest bid.
If an advertiser participates in a private auction and their bid isn’t the highest, what happens?
Advertisement-SpaceIf an advertiser is outbid in a private auction, the impressions are awarded to the advertiser who has placed the highest bid.
You created a line item in a Display & Video 360 mobile web campaign that accidentally targets mobile in-app. You remove that mobile in-app targeting at the insertion order level, yet the campaign in continuing to target mobile-in app. What’s the issue here?
Advertisement-SpaceThe issue here is that once a line item has been created in Display & Video 360 with specific targeting parameters, such as mobile in-app targeting, it cannot be altered at the insertion order level.
While working with your jewelry designer client, you learn that they created a line item in their Display & Video 360 web campaign that accidentally targeted mobile in-app. After removing that mobile in-app targeting at the insertion level, the campaign is still targeting mobile in-app. Why could that be?
Advertisement-SpaceIf your jewelry designer client’s Display & Video 360 campaign continues to target mobile in-app users despite removing this targeting at the insertion order level, it is because existing line item targeting cannot be altered at the insertion order level.
Your colleague created a line item in Display & Video 360 for their client’s mobile web campaign and targeted mobile in-app by mistake. They went in and removed the mobile in-app targeting at the insertion order level, but the campaign is still targeting mobile in-app. Why could this be happening?
Advertisement-SpaceIf a line item in Display & Video 360 was inadvertently set to target mobile in-app and is still doing so despite corrections at the insertion order level, it may be because line item targeting cannot be overridden or modified at the insertion order level.
As a marketer, you need to set up universal brand controls in Display & Video 360 to make sure everything aligns with your company’s brand guidelines. Within the account hierarchy, what’s the highest level you’d choose?
Advertisement-SpaceTo align all advertising materials with company brand guidelines in Display & Video 360, the highest account hierarchy level to configure would be “Partner & Advertiser.”
Your client has very specific brand guidelines, so you need to help them set up universal brand controls across all products. Within the Display & Video 360 account settings hierarchy, what’s the highest level you should use?
Advertisement-SpaceWhen setting up universal brand controls across all products in Display & Video 360, the highest level in the account settings hierarchy to use is “Partner & Advertiser.”
Your company wants to set up universal brand controls across all products to be consistent with your brand guidelines. What’s the highest level within the Display & Video 360 account settings hierarchy that you should choose?
Advertisement-SpaceTo ensure universal brand controls consistent with brand guidelines across all products, the “Partner & Advertiser” level is the highest level within the Display & Video 360 account settings hierarchy that should be selected.
How can you perform a bulk creatives upload in Display & Video 360?
Advertisement-SpaceTo perform a bulk creatives upload in Display & Video 360, you can use a spreadsheet template, the Display & Video 360 API, or upload the creatives directly into Display & Video 360.
How should you tell an advertiser to do a bulk creatives upload in Display & Video 360?
Advertisement-SpaceAdvertisers should use a spreadsheet template, the Display & Video 360 API, or directly upload the creatives to Display & Video 360 for bulk creative uploads.
To perform a bulk creatives upload in Display & Video 360, what should you do?
Advertisement-SpaceTo conduct a bulk upload of creatives in Display & Video 360, you should either utilize the Display & Video 360 API, employ a spreadsheet template, or directly upload the creatives into Display & Video 360.
Last week, you launched a new campaign and want to see how many mobile views your ad has received so far. What Display & Video 360 module would you use to gather that information?
Advertisement-SpaceTo track how many mobile views your ad has received since launching your campaign last week, you would use the Report module in Display & Video 360.
You’re a marketer who recently launched a new campaign, and you’re curious about how many mobile views your ad has received to date. What Display & Video 360 module will provide the information you need?
Advertisement-SpaceFor insights into the number of mobile views your ad has received, the Report module in Display & Video 360 is where you should look.
You’re preparing a report on campaign metrics. Within Display & Video 360, where can you find information about the number of mobile views your ad has currently received?
Advertisement-SpaceTo track the number of mobile views your ad has received, you should look into the Report module within Display & Video 360.
Your company’s sporting goods campaign includes several Programmatic Guaranteed deals that are frequency managed at the campaign level. While reviewing the campaign in Display & Video 360, you realize that two of your deals passed on 10,000 bid requests. What impact could this have on your campaign?
Advertisement-SpaceFor a company running a sporting goods campaign with several Programmatic Guaranteed deals frequency managed at the campaign level, discovering that two deals passed on 10,000 bid requests can have a significant impact on the campaign strategy.
Your company is running an activewear marketing strategy that includes several Programmatic Guaranteed deals that are frequency managed at the campaign level. You notice in Display & Video 360 that one of your deals passed on 10,000 bid requests. What does this mean for your campaign?
Advertisement-SpaceIn an activewear marketing strategy utilizing several Programmatic Guaranteed deals with frequency management at the campaign level in Display & Video 360, observing that one of the deals passed on 10,000 bid requests signifies the opportunity to reinvest your budget to target new users.
You’re running a campaign for your client’s shape-wear products. It includes many Programmatic Guaranteed deals that are frequency managed at the campaign level. While monitoring your deals in Display & Video 360, you notice that one of the deals recently passed on 10,000 bid requests. How could this affect your campaign?
Advertisement-SpaceWhen running a shape-wear product campaign with Programmatic Guaranteed deals frequency managed at the campaign level in Display & Video 360, noticing that one of the deals passed on 10,000 bid requests indicates that you can now reinvest your budget to reach new users.
For campaigns in Display & Video 360, what creative dimensions are frequently available for mobile in-app inventory?
Advertisement-SpaceFor campaigns in Display & Video 360, the frequently available creative dimensions for mobile in-app inventory are 320×50, 320×480, 300×250, 728×90, and 768×1024.
What creative dimensions are frequently available for mobile in-app inventory in Display & Video 360?
Advertisement-SpaceThe frequently available creative dimensions for mobile in-app inventory in Display & Video 360 are 320×50, 320×480, 300×250, 728×90, and 768×1024.
At what level in the account settings of Display & Video 360 can you manage frequency across multiple publishers within Programmatic Guaranteed deals?
Advertisement-SpaceFrequency management across multiple publishers within Programmatic Guaranteed deals in Display & Video 360 should be configured at the campaign level.
If you want to manage frequency within your Programmatic Guaranteed deals across multiple publishers, at what level should this be configured in your Display & Video 360 account settings?
Advertisement-SpaceTo effectively manage frequency across Programmatic Guaranteed deals with various publishers, this setting should be configured at the campaign level within your Display & Video 360 account settings.
Your company is launching several new video game modules with a separate display ad for each console. Management wants to make sure the ad leading to the most purchases shows more often than the ads not performing as well. To achieve that goal, what type of Display & Video 360 creative optimization would you use?
Advertisement-SpaceTo ensure the advertisement leading to the most purchases for new video game modules is shown more frequently than less performing ads, the recommended Display & Video 360 creative optimization technique is to optimize for conversions.
A soft drink company is rolling out several new flavors for the holidays, and they created a separate display ad for each. They want to promote the ad leading to the most purchases more frequently than the other two that aren’t performing as well. They also want to use creative optimization in Display & Video 360 but aren’t sure what type will work for them. What should you recommend?
Advertisement-SpaceFor a soft drink company launching new flavors with separate display ads for each, I recommend using “Optimize for conversions” in Display & Video 360 for their creative optimization.
Your client is launching a new generation of mobile phones. They have a separate display ad for each of the three models and want to show the ad that leads to the most purchases more often than the other two models, which aren’t performing as well. What type of Display & Video 360 creative optimization would you use to achieve that goal?
Advertisement-SpaceFor a client launching a new generation of mobile phones with separate display ads for each model, utilizing “Optimize for conversions” in Display & Video 360 would best achieve the goal of showing the highest-performing ad more often.
Your colleague is preparing an upcoming campaign for a new novel targeting adults between 18 to 64 years old. They’d like to use a Display & Video 360 feature to understand their campaign exposure for that demographic. What feature should your colleague use to get these metrics?
Advertisement-SpaceYour colleague should utilize the reach planning tool in Display & Video 360 to understand campaign exposure for the adult demographic of 18 to 64 years old.
A company is launching a campaign for a new gaming computer that aims to reach teens and young adults between 13 to 26 years old. They’d like to understand their campaign exposure for that demographic by using a Display & Video 360 feature to see those metrics. What feature should they use?
Advertisement-SpaceFor a campaign aimed at teens and young adults between 13 to 26 years old for a new gaming computer, the reach planning tool in Display & Video 360 should be used to understand campaign exposure for that demographic.
You’re planning a future campaign for a new TV show focused on adults between 18-34 years old. You’d like to understand your campaign exposure for that demographic. Which Display & Video 360 feature can you use to see these metrics?
Advertisement-SpaceTo understand campaign exposure for the demographic of adults aged 18-34 for a new TV show, you can utilize the reach planning tool in Display & Video 360.
Within Display & Video 360, what statement about mobile in-app and mobile web inventory is correct?
Advertisement-SpaceDisplay & Video 360’s Marketplace is a valuable resource for accessing premium inventory for both mobile web and mobile in-app platforms.
Which statement about Display & Video 360 mobile in-app and mobile web inventory is accurate?
Advertisement-SpaceDisplay & Video 360’s Marketplace is an effective tool for uncovering premium inventory tailored to both mobile web and mobile in-app advertising needs.
When it comes to mobile in-app and mobile web inventory in Display & Video 360, what statement is true?
Advertisement-SpaceIn Display & Video 360, Marketplace is utilized to access premium inventory tailored for mobile in-app and mobile web advertising.
Your new colleague is working on a large outerwear campaign and wants to use structured data files (SDFs) to update some details. They ask you to check why they’re getting an error message when they upload everything to Display & Video 360. What did your colleague probably do wrong to trigger this error?
Advertisement-SpaceThe error your colleague is encountering while uploading structured data files (SDFs) into Display & Video 360 for the outerwear campaign is likely due to the incorporation of both line item and insertion order data within a single SDF.
Your colleague needs to update details of a large campaign and wants to use structured data files (SDFs) to make changes. Before uploading everything to Display and Video 360, they ask you to double-check the files. You find an error. What setting could be causing that error?
Advertisement-SpaceUpon reviewing the structured data files (SDFs) for the campaign update, the error is likely due to the presence of both line item and insertion order rows within a single SDF.
You plan to use structured data files (SDFs) to update details of a large campaign you’re working on. You try to upload everything into Display & Video 360 but get an error. What setting is likely causing that error?
Advertisement-SpaceIf you’re encountering an error while uploading structured data files (SDFs) to update a large campaign in Display & Video 360, it’s likely because the SDF contains both line item and insertion order rows within a single file.
What Display & Video 360 format requires that publishers set up their ad creative to reflect their site’s look and feel?
Advertisement-SpaceThe Display & Video 360 format that mandates publishers to configure their ad creative in alignment with their site’s aesthetics is native ads.
What type of Display & Video 360 ad format requires publishers to configure the creative to reflect the look and feel of their site?
Advertisement-SpaceThe Display & Video 360 ad format that necessitates publishers to adjust the creative to align with their site’s aesthetics is native ads.
What Display & Video 360 ad format requires a publisher to configure the ad creative to reflect the look and feel of their site?
Advertisement-SpaceThe Display & Video 360 ad format that requires a publisher to configure the ad creative to reflect the look and feel of their site is native ads.
You’re preparing a new campaign for a global textile manufacturer, using engaging creative formats. You need a tool with templates that allow direct upload of creatives to Display & Video 360. What Google tools meet this requirement?
Advertisement-SpaceFor preparing a new campaign for a global textile manufacturer with engaging creative formats, the Google tools Ad Canvas and Google Web Designer are recommended.
You’re working with a national coffee shop chain that wants to use engaging creative formats for their new campaign. Which of the following Google tools have templates that allow direct upload of creatives to Display & Video 360?
Advertisement-SpaceFor a national coffee shop chain looking to utilize engaging creative formats in their new campaign, the Google tools suitable for this purpose, which offer templates for direct upload of creatives to Display & Video 360, are Ad Canvas and Google Web Designer.
What statement accurately summarizes the options you have for customizing your attribution models in Display & Video 360?
Advertisement-SpaceDisplay & Video 360 offers conversion modeling as an option for customizing attribution models to address the challenge of unobserved conversions.
You’re new to the concept of customizing attribution models in Display & Video 360 and are just learning how the available options work. What statement accurately defines your options?
Advertisement-SpaceIn Display & Video 360, when direct observation and attribution of conversions are not possible, conversion modeling serves as a solution to bridge this gap.
Your new colleague is trying to learn more about the options for customizing attribution models in Display & Video 360. How would you accurately summarize those options?
Advertisement-SpaceIn Display & Video 360, you can enhance attribution accuracy through conversion modeling, which compensates for unobservable conversions.
What does Display & Video 360 allow its users to do?
Advertisement-SpaceDisplay & Video 360 enables advertisers to purchase digital inventory and manage their campaigns effectively.
What’s the definition of Display & Video 360 as a product?
Advertisement-SpaceDisplay & Video 360 is defined as a product that enables advertisers to purchase digital inventory and manage their advertising campaigns.
A marketing exec is doing a routine analysis of campaign performance and wants to see the data immediately, instead of waiting for a report to run and then downloading the file. Within Display & Video 360, what report should they run?
Advertisement-SpaceFor a marketing executive conducting a routine analysis of campaign performance who wants immediate data access, they should run an instant report within Display & Video 360.
If you want to quickly check impression levels for a campaign in Display & Video 360, what type of report should you create?
Advertisement-SpaceTo swiftly check impression levels for a campaign in Display & Video 360, you should create an instant report.
Your real estate client just launched an ad campaign, and they’re eager to quickly check impression levels. What Display & Video 360 report type will let them see the data right away?
Advertisement-SpaceFor a real estate client looking to quickly check impression levels on their newly launched ad campaign, an instant report in Display & Video 360 is the most suitable option.
You’re training a new colleague to set up non-YouTube connected TV (CTV) campaigns. They need to modify a certain campaign setting in Display & Video 360 so the campaign can run properly, but they can’t remember which one it is. What should they do so the campaign can work?
Advertisement-SpaceTo ensure the proper setup of a non-YouTube connected TV (CTV) campaign in Display & Video 360, it’s essential to modify the campaign to include ad durations of 15, 30, and 60 seconds. This setting aligns with the standard video ad lengths preferred by most publishers.
Your colleague is working on their first non-YouTube connected TV (CTV) campaign targeting top premium publishers, and they want to set it up the right way. What Display & Video 360 campaign setting should your colleague modify to help the campaign run properly?
Advertisement-SpaceFor a colleague embarking on their first non-YouTube connected TV (CTV) campaign, it’s imperative to modify the Display & Video 360 campaign setting to include ad durations of 15-, 30-, and 60-seconds. This ensures compatibility with premium publishers’ inventory.
You’re setting up a non-YouTube connected TV (CTV) campaign and want to make sure you’re doing it correctly. To make the campaign run properly, you need to modify a particular Display & Video 360 campaign setting. What should you do?
Advertisement-SpaceWhen setting up a non-YouTube connected TV (CTV) campaign in Display & Video 360, it’s crucial to adjust your campaign settings to include ads of various lengths, specifically 15-, 30-, and 60-seconds long.
What Display & Video 360 tools can help protect your brand within a connected TV (CTV) campaign?
Advertisement-SpaceTo protect your brand within a Connected TV campaign in Display & Video 360, you should utilize digital content labels, sensitive categories, and invalid traffic tools.
You’re setting up a Connected TV (CTV) campaign and are concerned about security. What Display & Video 360 tools can help you protect your brand?
Advertisement-SpaceWhen setting up a CTV campaign and focusing on security, Display & Video 360 provides tools like digital content labels, sensitive category filters, and invalid traffic detection to help protect your brand.