Your travel agency client is running a very targeted campaign to reach people who are visiting Paris on vacation and don’t live in France. What would be an effective way to target this client’s customers?

• Create a campaign with ads and keywords written in French
• Create a campaign targeting French and regions other than Paris
• Create a keyword list with the exact match keyword “Paris” and negative keyword “France”
• Create a campaign targeting Paris and languages other than French

The correct answer is: Create a campaign targeting Paris and languages other than French

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Explanation: An effective way to targetpeople who are visiting Paris on vacation and don’t live in France is to create a campaign targeting Paris and languages other than French. With location settings, you can target the geographic areas where your ads can appear. Language settings allow you to put your ads on Google products and third-party websites in the languages that your customers speak.

Read more here: https://support.google.com/google-ads/answer/1722078