Conversion rate statistic indicates how often a click has led to a conversion.
- Cost-per-conversion
- Clickthrough rate (CTR)
- Converted clicks
- Conversion rate
The correct answer is: Conversion rate
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Explanation: Conversion rate statistic indicates how often a click has led to a conversion. Conversion metrics are adjusted to reflect only the ad clicks that could have led to conversions
Read more here: https://support.google.com/adwords/answer/3419241?hl=en
