Maximum cost-per-click (max. CPC) bid is not a component of quality score.
- Landing page experience
- Ad relevance
- Expected clickthrough rate (CTR)
- Maximum cost-per-click (max. CPC) bid
The correct answer is: Maximum cost-per-click (max. CPC) bid
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Explanation: Maximum cost-per-click (max. CPC) bidis not a component of Quality Score.Your current Quality Score and its component scores can be seen with 4 Quality Score status columns: Qual. Score, Landing page experience, Ad relevance, and Expected clickthrough rate (CTR).
Read more here: https://support.google.com/adwords/answer/2454010
