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When setting up a campaign, you can use Display Planner to get an idea of the budget and bids you should set based on your

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When setting up a campaign, you can use Display Planner to get an idea of the budget and bids you should set based on your:

  • traffic estimates for placement ideas
  • historical conversion rate estimates for your keyword and placement ideas
  • traffic estimates for your keyword ideas
  • historical cost-per-click (CPC) estimates for your keyword and placement ideas

The correct answer is: historical cost-per-click (CPC) estimates for your keyword and placement ideas

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Explanation: Each idea comes with impression estimates and historical costs. Think of these estimates and statistics as a guide to help you plan your Display Network campaign, rather than to project future performance.

Read more here: https://support.google.com/google-ads/topic/10016807

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