When choosing a maximum cost-per-click (max. CPC) bid, you should consider the amount that you make from a purchase because you want to set a bid amount that’s:94

• 50% of how much your product is worth
• the same amount as the profit generated by your product
• the same amount as the revenue generated by your product
• based on how much your product is worth

The correct answer is: based on how much your product is worth

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Explanation: you should set a bid amount that’sbased on how much your product is worth. When choosing a maximum cost-per-click (max. CPC) bid, you should always consider this factor.

Most people starting out in Google Ads use cost-per-click (CPC) bidding to pay for each click on their ads. With this option, you set a maximum cost-per-click bid (max. CPC bid) that’s the highest amount that you’re willing to pay for a click on your ad. Set your bid by thinking about how much an ad click is worth to you.

Read more here: https://support.google.com/google-ads/answer/2471184