What’s the easiest way to evaluate if one version of your landing page performs better than another for the same ad?
- Replace the existing landing page with the new one and compare this month’s data to last month’s
- Create another ad group for the new landing page and compare the two ad groups
- Create another campaign for the new landing page and compare the two campaigns
- Run a Campaign Experiment on the existing campaign that switches between both landing pages
The correct answer is: Run a Campaign Experiment on the existing campaign that switches between both landing pages
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Explanation: AdWords Campaign Experiments allow you to test changes to your account on a portion of the auctions that your ads participate in.
Read more here: https://support.google.com/google-ads/answer/6318732