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2 Comments

  1. 1

    ioannis

    I think that correct answer is
    “•CPC bids are effectively converted to CPM bids”

    Read here :

    “With a vCPM ad, the max viewable CPM bid represents how much the advertiser is willing to pay for each 1,000 viewable impressions; with a CPC ad, Google estimates how many clicks the ad might receive in 1,000 impressions to get the comparison.”
    https://support.google.com/adwords/answer/2630842?hl=en

    1. 1.1

      Nitin Batra

      Thank You!
      Your efforts to make this answer accurate are really appreciable.

      Regards
      Nitin

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