Each campaign in your Google Ads account should have a single:
- maximum cost-per-click (max. CPC) bid
- landing page
- ad group
- business goal
The correct answer is: business goal
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Explanation: Each campaign in your Google Ads account should have a single business goal.With Google Ads, you’ll organize your account into separate campaigns, with each campaign focusing on a single business goal, such as driving traffic to your website, or offering a particular product or service. If your business serves several geographic areas, you might want to create a separate campaign for each location.
