Data for your client shows that more estimated total conversions are coming from mobile devices versus computers and tablets. How can you use this data to optimize your client’s bidding strategy?
- Use target search page location to help get your client’s ads to the top of mobile search page results
- Set a mobile bid adjustment to decrease bids for searches on computers and tablets
- Use enhanced cost-per-click (ECPC) to increase bids that are likely to result in conversions from mobile devices
- Set a mobile bid adjustment to increase bids for searches on mobile devices
The correct answer is: Set a mobile bid adjustment to increase bids for searches on mobile devices
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Explanation: : If you see that more estimated total conversions are coming from mobile devices versus computers and tablets then you should set a mobile bid adjustment to increase bids for searches on mobile devices. This you can do by bid adjustment.
Bid adjustments allow you to show your ads more or less frequently based on where, when, and how people search. For example, sometimes a click is worth more to you if it comes from a mobile device, at a certain time of day, or from a specific location.
Read more here: https://support.google.com/google-ads/answer/2732132
