Cliff just started working with a client who has a very disorganized Google Ads account. What’s an effective way for him to begin restructuring his client’s account?

• Create multiple campaigns, each with a set of related keywords
• Create one campaign with a broad selection of keywords
• Create one campaign for all the products his client offers
• Create campaigns based on the structure of his client’s website

The correct answer is: Create campaigns based on the structure of his client’s website

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Explanation: Structuring your client’s campaignbased on the structure of the client’s website, is the good idea and good practice of organizing.With Google Ads, you’ll organize your account into separate campaigns, with each campaign focusing on a single business goal, such as driving traffic to your website, or offering, like a particular product or service. If your business serves several geographic areas, you might want to create a separate campaign for each location.

One effective approach is to organize your campaigns to reflect the structure of your website. This allows you to create campaigns around specific themes or products. For example, an electronics retailer might create campaigns for specific product categories, such as televisions and cameras.