A client who owns an online running shoe store wants to drive sales of a particular model of women’s running shoes. What keywords should you include in this client’s keyword list to help achieve their goal?
- Specific terms about the benefits of running
- Generic terms about running and running shoes
- Generic terms about different types of women’s shoes
- Specific terms about the shoe brand and model your client is selling
The correct answer is: Specific terms about the shoe brand and model your client is selling
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Explanation: A client who owns an online running shoe store wants to drive sales of a particular model of women’s running shoes, you should includeSpecific terms about the shoe brand and model your client is selling in this client’s keyword list to help achieve their goal.